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Writing and publishing a
successful newsletter
Writing and publishing a successful newsletter is
perhaps the most competitive of all the different areas of mail order and
direct marketing.
The last five years have seen a fivefold increase
in the number of newsletters in the UK, with new ones being started every day.
It's also interesting to note tjat for every new one that's started, some
disappeav just as quickly as they are started - lack of operating capital and
marketing know how being the principal causes of failure.
To be successful with a newsletter, you have to
specialise. Your best bet will be with new information on a subject not already
covered by an established newsletter.
Regardless of the frustrations involved in
launching your own newsletter, never forget this truth: There are people from
all walks of life, in all parts of the country, many of them with no writing
ability whatsoever, who are making incredible profits with simple two, four or
six page newsletters.
Your first step should be to subscribe to as many
different newsletters and mail order publications as you can afford. Analyse
and study how the others are doing it. Attend as many workshops and seminars on
your subject as possible. Learn from the pros. Learn how the successful
newsletter publishers are doing it, and why they are making money. Adapt their
success methods to your own newsletter, but determine to recognise where they
are weak, and to make yours better in every way.
Plan your newsletter before launching it. Know the
basic premise for its being, your editorial position, the layout, art work,
type styles, subscription price, distribution methods, and every other detail
necessary to make it look, sound and feel like the end result you have
envisioned.
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