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Popular Advertising Questions
and Answers
1) What's the most profitable way to use
classifieds?
Classifieds are best used to build your mailing
list of qualified prospects. Use classifieds to offer a free catalogue, booklet
or report relative to your product line.
2) What can you sell "directly" from
classifieds?
Generally, anything and everything, so long as it
doesn't cost more than about £3.00, which is about the most people will
pay in response to an offer in the classifieds. These types of ads are great
for pulling inquiries such as: Write for further information; send £3,
get two for the price of one; Dealers wanted, send for product info and a real
money maker's title.
3) What are the best months of the year to
advertise?
All twelve months of the year!
Responses to your ads during some months will be
slower in accumulating, but by keying your ads according to the month they
appear, and a careful tabulation of your returns from each keyed ad, you'll see
that steady year round advertising will continue to pull orders for you,
regardless of the month it's published.
I've personally received inquiries and orders from
ads placed as long as 2 years previous to the date of the response!
4) Are mail order publications good advertising
buys?
The least effective are the ad sheets.
Most of the ads in these publications are
"exchange ads", meaning that the publisher of ad sheet "A" runs the ads of
publisher "B" without charge, because publisher "B" is running the ads of
publisher "A" without charge.
The "claimed" circulation figures of these
publications are almost always based on "wishes, hopes and wants" while the
"true" circulation goes out to similar, small, part time mail order
dealers.
Very poor medium for investing advertising money
because everyone receiving a copy is a seller, and nobody is buying.
When an ad sheet is received by someone not
involved in mail order, its usually given a cursory glance and then discarded
as "junk mail".
Tabloid newspapers are slightly better than the ad
sheets, but not by much!
The important difference with the tabloids is in
the "helpful information" articles they try to carry for the mail order
beginner.
A "fair media" for recruiting dealers or
independent sales reps for mail order products, and for renting mailing lists,
but still circulated amongst "sellers" with very few buyers.
Besides that, the life of a mail order tab sheet
is about the same as that of your daily newspaper.
With mail order magazines, it depends on the
quality of the publication and its business concepts.
Some mail order magazines are nothing more than
expanded ad sheets, while others strive to help the opportunity seekers with
on-going advice and tips he can use in the development and growth of his own
wealth-building projects.
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